ANNA SUI VISION

Location :	Taipei 101, Taiwan / 台北市
Area :
Design Team :	Chung-yei Sheng, Yi-ling Chen / 沈中怡、陳怡鈴
Type :	Retail / 商業
Status :	Completed 2005
Photographs :	K. M. Lee

位於台北101購物中心的ＡＮＮＡ　ＳＵＩ　ＶＩＳＩＯＮ設計上希望空間呈現出來的不只是賣場，更可以注入一些不一樣的元素，而且是能夠和［看］這件事，緊扣在一起。

首先，如何讓顧客可以用不一樣的經驗來挑選眼鏡，是第一個思考點，以往傳統眼鏡店的陳列方式，大多是將眼鏡在桌面上排排站，在這裡卻是將之轉成立面展示的效果，選擇一般人視線的高度，將眼鏡放在特製的層架上，並在其後鋪上連續的明鏡，讓客人可以方便的試戴，免去了找鏡子的問題，鏡架下則規劃為展示抽屜，而受限於空間坪數不大，空間以白色為主調，搭配不鏽鋼的鏡面，呈現簡潔的明亮感，在中央的展示玻璃櫃下也採隱藏式的座椅設計，為空間做出靈活安排。

在眼鏡的層架設計上，以平常檢查視力所接觸的［Ｅ］字來做變化，將每片３公分厚的透明壓克力，裁成方向不同的［Ｅ］，懸掛在鏡面之前，並鑽上孔結合ＬＥＤ燈管來支撐眼鏡，就像是有個會發出紫光的鼻子，既逗趣又實用。在櫥窗的部份，因為不希望櫃體阻擋了視線，則以鋼索做為展示工具，延續層架的寬度，從面轉成線，綴上五彩繽紛的鏡框，就成了十分別出心裁的展示方式。

Designers find the issue of relating product with space to be a very interesting process. Anna Sui Vision, an eyewear shop located in the shopping center of Taipei 101, is filed with innovation that makes this connection. The designer hoped the final space would not be simply a place for transactions, but also a space that that incorporates new, different elements that can truly be a place where the idea of “seeing” takes on a new dimension.

In terms of the relationship between product and space, the designer brought innovation to the standard fixtures of eyewear stores-eyeglass racks.
The E that is associated with vision charts has been transformed using large, 3cm-thick acrylic cut into E’s and placed on the walls in various directions. In front of the mirrors, fluorescent LED tubes stick out to prop up the glasses and provide better lighting. Looking like noses and giving off purple light, these additions are both useful and amusing.

As the designer did not want to obstruct the line of sight, the racks for displaying glasses in the front window are made of cable wires, extending the width of the racks, and turning what is traditionally planes into lines. Overall, a very original approach to eyewear display has been created.